RACERX BRANDING PROJECT |
A project completed in February 2023 during the duration of my winter semester at Southern New Hampshure University. RacerX is a theoretical gaming company focused on providing modern, accessible games for people of all ages and abilities. The goal of the brand style guide development was to further engage with the more competitive side of the gaming community in which they reside in.
The brand style guide was formatted entirely in Adobe InDesign. The internal components were made using collaborative efforts between Adobe Illustrator and Photoshop.
LOGO DESIGN |
For this project, I was asked to create both a wordmark and a simple brandmark to be used for the company. As a large portion of the gaming community has a strong preference for tech-like saturated hues and bright colors, alongside modern sans-serif typography, I chose to collaborate the two and implement a sense of movement, repetition and manipulated negative space to create the X.
BRAND IN USE |
For this project, I was asked to create both a wordmark and a simple brandmark to be used for the company. As a large portion of the gaming community has a strong preference for tech-like saturated hues and bright colors, alongside modern sans-serif typography, I chose to collaborate the two and implement a sense of movement, repetition and manipulated negative space to create the X.
