Dixboro General Store Branding Project |
As a project for college, I was asked to bring Dixboro General Store’s logo and brand up to date. I had to recreate their logo, provide a branding guidelines booklet, an animated graphic, and other various mockups for the company.
This project was composed from sketches, Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
Digital Presence |
One portion of the project required us to create an online presence that fit the brand’s color scheme and overall vibe. We were required to make a website landing page that encompassed the most important details about the company.
Dixboro General Store is a historical landmark to many. It felt right to display the shop as the hero image alongside their famous truck.
BANNER ADVERTISEMENTS |
The banner advertisement mockup gives the client an idea of how to use their products alongside the brand color scheme to engage with individuals browsing the web.
business cards |
This is a general mockup for Steve Dani, one of the owners of Dixboro General Store. The layout was created in Adobe InDesign while the mockup was composed in Adobe Photoshop.
Website layouts |
The website was designed with a modern grid in mind. It’s meant to engage the users through vibrant imagery and simple typography.
Two layouts were created to demonstrate a responsive design for both desktop view and mobile view. It’s important for Dixboro General Store’s online presence to be visible on various devices.
LOGO DESIGN |
I created this revision of the logo to bring forth a more modern appeal to the company. The implementation of the establishment date is once again another throwback to the historical importance of the store.
OTHER MOCKUPS |
Mockups of the logo in use on products like a candle or a wrapped gift. A demonstration of the logo on a simple sign that could be placed on the garden gates where customers can find a wide variety of outdoor decorations at Dixboro General Store.
